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WOW! internet plans

By Joe Supan Last updated: September 28, 2023

WOW! is one of the larger regional cable internet providers, covering select markets across six states, in the Midwest and southern U.S. to reach over seven million customers.

  • Speeds up to 200 Mbps starting at:

    $29.99/mo.

    *Pricing per month plus taxes for length of contract. Additional fees and terms may apply. Pricing varies by location and availability. All prices subject to change at any time. May or may not be available based on service address. Last updated 01/25/23.

    Call to order: (844) 451-2720

The best WOW! internet plans

WOW! internet pricing and plans

In most locations, WOW! offers hybrid coaxial cable/fiber-optic internet with five plans to choose from. All of them are competitively priced compared to similar plans from other providers.

*Limited time offer available to new residential, serviceable customers. Offer requires enrollment in AutoPay and paperless billing. After promotional term ends following activation, rate will adjust to current regular rate for the speed chosen, which is subject to change. Prices exclude taxes, fees and other charges (e.g., equipment, installation, service-call, data allowance and other usage based or separately billed charges). Pricing and offer subject to change. Table reflects pricing available in Alabama. May vary based on location. Last updated 1/25/23.

WOW! Fiber plans

WOW! launched several new fiber markets recently. These new service areas will include best-in-class fiber to the home network providing speeds up to 5 Gbps.    

All packages include a fiber terminal and one Wi-Fi Access Point unless you decide you do not want the initial Wi-Fi access point.

*Limited time offer available to new residential, serviceable customers. Offer requires enrollment in AutoPay and paperless billing. After promotional term ends following activation, rate will adjust to current regular rate for the speed chosen, which is subject to change. Prices exclude taxes, fees and other charges (e.g., equipment, installation, service-call, data allowance and other usage based or separately billed charges). Pricing and offer subject to change. Table reflects pricing available in Alabama. May vary based on location. Last updated 1/25/23.

WoW! logo

WOW! internet rating

Allconnect Rating

3.94 / out of 5 stars

This score is based off of the 4 plans WOW! has available

Rating breakdown

  • Affordability

    3.88 / 5

  • Performance

    3.91 / 5

  • Value

    3.86 / 5

  • Customer satisfaction

    4.5 / 5

How we calculated our rating

Overall, WOW! grades out as the top cable internet provider in our scoring and one of the best overall. It earned the best marks of any provider for customer satisfaction, and it’s close to the top in every other category, too.

If you can’t get fiber internet in your area, WOW!’s cable internet is an excellent choice for most people. All of its plans are reasonably priced, even after you factor in price increases in the second year, and the associated fees are all lower than average. 

That doesn’t mean you’ll have to sacrifice speed with WOW! either. Its cheapest plan gets you 50 Mbps download, and 5 Mbps upload speed, which is good for 1-2 people with light use. If you need more bandwidth, you can go up to 1.2 Gig of download speed, which is typically the max offered by internet providers.

What we like

  • Speeds as fast as anyone – With download speeds up to 1,200 Mbps, WOW! can compete with the big national providers.

  • Customizable Wi-Fi service – Get built in Wi-Fi with your modem rental, or upgrade to premium Wi-Fi service and add Wi-Fi extenders where needed.

  • No contracts – No contract is required with WOW! internet service.

Things to consider

  • Limited availability – WOW! areas of operation are less broad than you’ll find with most other providers, which can make transferring service difficult if you move even a short distance away.

  • Wi-Fi fees can add up – Premium Wi-Fi service will add a fee on top of the modem rental fee, plus an additional fee for each Wi-Fi extender you need.

How we scored internet providers

We evaluate broadband providers in four categories: affordability, performance, value and customer satisfaction. Each category contains multiple sub-factors, all of which are weighted differently to impact the provider’s overall score. For each sub-factor, we score all providers on a continuous scale of one to five, relative to the industry as a whole. Because the average download speed in America is currently 180 Mbps, for

We evaluate broadband providers in four categories: affordability, performance, value and customer satisfaction. Each category contains multiple sub-factors, all of which are weighted differently to impact the provider’s overall score.

For each sub-factor, we score all providers on a continuous scale of one to five, relative to the industry as a whole. Because the average download speed in America is currently 180 Mbps, for example, we assigned all plans with download speeds between 100 and 299 Mbps a score between three and four. Xfinity’s 200 Mbps plan received a 3.50 score for download speed, while Spectrum’s 400 Mbps plan got a 4.16.

We only considered standardized data points in our scoring system. More abstract data like consistency of service and brand reputation is still part of our analysis, but we opted to let our writers address them in the context of each review.

Learn more about our methodology

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Equipment, installation, contracts and data caps

Like WOW! speeds and pricing, you’ll find their equipment and fees as good or better than many larger providers. WOW! also comes with the option to upgrade your Wi-Fi equipment and add extenders, something that isn’t available from all providers.

Standard Wi-Fi – starting at $14/mo. with an option to use your own equipment

You can rent a modem with “built-in Wi-Fi,” also known as a gateway router, for $14/mo. It’s your standard modem/router combo and should serve a single-floor house of up to 1,500 square feet. Those in larger or multi-floor houses may want to consider upgrading to whole-home Wi-Fi to ensure the signal reaches all house areas.

However, with WOW!’s two larger plans, 1 Gig and 1.2 Gig, the modem rental is free for the length of the service.

There’s also the option to use your own Wi-Fi equipment, which comes with its own pros and cons.

Whole-home Wi-Fi – starting at an additional $9.99/mo.

Mesh Wi-Fi systems are increasingly popular as they can provide a stronger connection with a further range than the standard router. WOW! offers mesh Wi-Fi hardware to boost your connection starting at $9.99/mo. WOW! waives the $9.99/mo. fee for subscribers of their gigabit plan.

Wi-Fi extenders are a key component to mesh Wi-Fi connections and are available from WOW! starting at an additional $5.99/mo. each. Consider adding Wi-Fi extenders, or “Beacons,” on any floor the router is not on, or anywhere you want to ensure a strong connection.

Data caps – begin at 1.5TB

WOW! notified customers in 2020 that it would be applying data caps. Data caps run from 1.5 TB to 3 TB and depend on your plan options, which are location-dependent as well. While this is probably disappointing news to WOW! customers, it probably won’t affect most people. The average monthly data consumption by household is just over 500 GB — well under any of WOW!’s caps.

If you go over, you’ll be charged $10 for each increment of 50 GB that you use. So if you go over by 51 GB, you’ll have to pay $20. Data overage fees will max out at $50, though, and WOW! says it will waive the fee the first time it happens.

Contracts and early termination fees (ETFs) – varies

No contract is required with the WOW! Internet 100 plan, which means no early termination fees if you need to change your service or cancel when you move. However, to get the best rates with the 200, 500 or Gig internet plans, a 12-month agreement is required. The ETF is $165 but decreases by $15 for each completed month of service. 

WOW! also occasionally has 24-month agreements, in which your price is guaranteed for a longer period, but the ETF is higher. In those cases, the ETF is $345 and still decreases by $15 for each completed month of service.

Installation – $50, free with most plans

Standard installation for WOW! internet comes with a one-time fee of $50, but all plans come with a free self-install kit.

WoW! logo

Allconnect Rating

3.94 / 5

Compare WOW! internet to other top providers

Unlike many internet providers, WOW! is usually available in areas that have other options to choose from. But even with that competition, WOW! is often the best choice around. In fact, the only provider that has overlapping service areas that outscored it was AT&T Fiber. If that’s not available in your area — or you just want something more affordable — WOW! is our favorite option. 

*Wireless speeds may vary.
Pricing per month plus taxes for length of contract. Additional fees and terms may apply. Pricing varies by location and availability. All prices subject to change at any time. May or may not be available based on service address. Last updated 11/28/22.

How to bundle WOW! internet with TV

WOW! doesn’t actually offer TV plans itself, but it does partner with YouTube TV to bundle with any WOW! internet plan.

WOW! internet customer satisfaction

In general, WOW! gets pretty favorable customer satisfaction ratings. It’s not currently included in the American Customer Satisfaction Index. Still, it scored second to AT&T in the 2021 J.D. Power’s U.S. Residential Internet Service Provider Satisfaction Study with 730 points out of 1,000.

WOW! internet FAQs

How much is WOW! internet monthly?

WOW! internet plans start at $9.99/mo. To get the lowest available price, you must sign up for autopay and paperless billing. Renting a wireless modem will add $14/mo. to your bill, however, you can opt to provide your own compatible modem and router to avoid that charge.

WOW! offers service in nine states with the greatest coverage in Michigan, Illinois and Ohio. It’s available in cities like Chicago, Detroit, Cleveland, Columbus, Charleston and Knoxville.

WOW! uses coaxial cables to bring cable internet to your home. In some areas, WOW! uses a combination of fiber-optic and cable lines to deliver faster speeds.

This add-on service uses a mesh network to provide you with an internet connection in every room in your home, on multiple devices and, if desired, all at the same time.

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Joe Supan

Written by:

Joe Supan

Principal Writer, Broadband Content

Joe Supan is a principal writer for Allconnect and CNET. He has helped build the proprietary metrics used on Allconnect’s review pages, utilizing thousands of data points to help readers navigate these complex… Read more

Robin Layton

Edited by:

Robin Layton

Editor, Broadband Content

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