DIRECTV NOW

See what’s changed since DIRECTV Now has become AT&T TV NOW

Stream live TV and On Demand shows on up to three devices. No contract required.

Stream on with AT&T TV NOW, formerly DIRECTV NOW

DIRECTV NOW has a new name, AT&T TV NOW. For the most part, only the name has changed. How the service works, including channel lineups and features such as DVR, has largely stayed the same or improved.

From the start, DIRECTV NOW combined the convenience and savings of streaming services with the live viewing and DVR features of traditional TV. It’s perfect for cord cutters, apartment or dorm residents and anyone looking for a low-cost alternative to cable TV. The two main packages, PLUS and MAX, also include HBO® – a $15/mo. value on its own.

With AT&T TV NOW, you can:

  • Choose from seven packages ranging from 45 to 125+ channels
  • Stream live and recorded TV on up to three devices (two included, add a third starting at $5/mo.)
  • Record up to 20 hours of live TV and store it for up to 30 days
  • Add premium and international channels
  • Cancel anytime, no contract required

DIRECTV NOW never required bulky equipment or professional installation to get started, and the same is true with AT&T TV NOW. All you need is a compatible device, such as Apple TV, Amazon Fire TV, Google Chromecast or Roku and a screen to enjoy it on.

Were DIRECTV NOW plans different from AT&T TV NOW plans?

DIRECTV NOW offered seven TV streaming plans, including a plan centered on Spanish-language entertainment. These plans are now available with AT&T TV NOW, although channels and pricing may have changed since the initial DIRECTV NOW launch. All plans include your local channels and access to thousands of On Demand titles at no extra charge.

AT&T TV NOW (formerly DIRECTV NOW) plans and pricing

Plan NameChannelsStarting priceBest for
Plus45+$65/mo.*Local channels, news, general entertainment, HBO® included
Max60+$80/mo.*Sports, lifestyle channels, HBO® included
Entertainment65+$93/mo.*Specialty channels, sports
Choice85+$110/mo.*Movies, sports, all entertainment
Xtra105+$124/mo.*Specialty sports and movie channels
Ultimate125+$135/mo.*Premium movie channels
Optimo Más90+$86/mo.*Spanish-language entertainment

Call for details: (844) 451-2720 (844) 451-2720

AT&T TV NOW/DIRECTV NOW add-on packs

These add-on packs were available on DIRECTV NOW and are still offered with AT&T TV NOW plans. Enjoy premium channels like SHOWTIME®, STARZ® or CINEMAX® or a variety of international channels.

Additional channel options may vary by location and plan. Call today to learn more about TV add-on pack options.

How did DIRECTV NOW compare to other TV providers?

Aside from being a streaming-only TV service, DIRECTV NOW differed from most providers in price, channel selection and contract requirements. Here’s a quick look at how the service compares to other TV providers.

AT&T TV NOW Armstrong
Starting price at
$65/mo.* $125/mo.* (when bundled)
Channels
45+ 35+
Streaming access
AT&T TV NOW App TV Everywhere
Records
Up to 20 hours 6 shows at once
Contract
None 6-month agreement
Provider
AT&T TV NOW
Starting price at
$65/mo.*
$125/mo.* (when bundled)
Channels
45+
35+
Streaming Access
AT&T TV NOW App
TV Everywhere
Records
Up to 20 hours
6 shows at once
Contract
None
6-month agreement

DIRECTV NOW frequently asked questions

What happened to DIRECTV NOW?

DIRECTV NOW didn’t go anywhere, it just changed names to AT&T TV NOW. AT&T didn’t release a conclusive reason for the change, but it’s possible it was done in part to align their TV services: AT&T U-verse (their traditional legacy TV service), AT&T TV (a new TV streaming service with a box) and AT&T TV NOW.

Are DIRECTV NOW and AT&T TV NOW the same thing?

They are. In August 2019, AT&T rebranded DIRECTV NOW as AT&T TV NOW. While the service has changed slightly since the rebrand, AT&T TV NOW offers the same channel packages, pricing and service features as DIRECTV NOW at this time.

If I had DIRECTV NOW will I be automatically switched to AT&T TV NOW?

Yes, AT&T transitioned existing DIRECTV NOW customers to the new AT&T TV NOW brand. It was intended to be a seamless transition, but some users may have needed to uninstall the DIRECTV NOW app and reinstall the new AT&T TV NOW app.

Can you get NFL SUNDAY TICKET with DIRECTV NOW?

If your residence doesn’t qualify for traditional satellite TV service, due to signal obstructions or dish installation restrictions, you can get NFL SUNDAY TICKET with your DIRECTV NOW subscription. Additionally, select cities including Boston, Los Angeles, Philadelphia, Phoenix and San Antonio may qualify for NFL SUNDAY TICKET special offers with DIRECTV NOW.



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Find the right TV service for your home. Call to speak with our TV experts about traditional TV and streaming TV options, like AT&T TV NOW (formerly DIRECTV NOW) near you.

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