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Are you losing money by not bundling? Sales pros chime in!

Lisa Iscrupe

May 4, 2020 — 6 min read

With the right bundle, you could get all the services you need at one low monthly price. Explore whether bundle pricing is right for you.

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It almost seems too good to be true — three services for one low monthly price. But just like everything else in life, there are pros and cons to bundle pricing and it may not be right for everyone. We spoke with industry sales professionals to get their insider advice on when bundling is the best option for you.

If you’re interested in getting a cheap package deal, here’s everything you need to know about bundles and internet available in your area so you can be confident you’re getting a good value on your services.

What are bundles?

Bundling refers to joining together a package of two or more services at a discounted price from one provider, or in some cases, two partnering providers, such as CenturyLink and DIRECTV. Bundle deals may include any combination of internet, TV, home phone, cellphone service and even home security.

A double bundle usually refers to TV and internet while a triple bundle adds home phone to your TV and internet bundle. Some providers offer quad bundles that include internet, TV, home phone and cellphone services on one convenient monthly bill.

According to a 2018 Deloitte survey, 56% of Americans have kept their pay-TV subscription because they consider the bundle “makes the overall price seem like a better deal.” Similarly, data from 2019 also showed signs of cord cutting slowing down.

For those who are thinking about cutting the cord, a bundle deal with home phone service and internet with Wi-Fi can provide the internet speed to stream, with the added security of a landline phone.

Why should you consider a bundle deal?

The right bundle could save you money on your monthly services. Providers save money by having customers buy multiple services from them, and as a result, they’re willing to pass some of those savings on to you to keep you as a loyal customer. As sales professional Kris Pearce explained, “Wanting to maximize the value of what you’re ordering just makes sense.”

For further proof, we looked at six leading internet and TV providers and found that the average savings on a TV and internet bundle is around $14/mo., or almost $170/yr. Take a look at the table below to see how much you can save by bundling your services.

Bundle savings by provider

ProviderStandalone internet monthly price *Standalone TV monthly price*Internet and TV bundle starting monthly price*Bundle savings per month
AT&TAT&T$49.99$49.99$89.99$9.99
Cox logoCox$29.99$69.99$89.99$9.99
OptimumOptimum$44.99$59.99$79.99$24.99
SpectrumSpectrum$49.99$44.99$89.98$5.00
VerizonVerizon$39.99$50.00$89.99$0.00
Xfinity logoXfinity$54.99$49.99$69.99$34.99

Many internet and TV bundles offer higher-than-average internet speeds in a bundle deal. For example, the cheapest (and slowest) Xfinity standalone internet plan is $29.99, but the Xfinity Standard Double Play bundle comes with 200 Mbps, which is normally $54.99 by itself. Nuanced details like this are what Pearce helps customers understand so that he can “open the customer’s mind to the possibilities of saving money and getting an overall increased value.”

If you’re looking for a triple-play bundle, we’ve found that packaging internet, TV and home phone can save you even more. The savings for combining all three services can be up to $50/mo. or more, depending on the provider and the services you choose. The savings often come from adding home phone service to a TV and internet package, which is normally $25/mo. or more.

“I would highly recommend bundling when shopping for home services. When bundling you may save up to 30% off the regular service price. Some providers may even offer special perks, such as free installation and gift cards,” said tenured sales pro Chris Chen.

Bundle deals with cheap TV plans

Some providers offer standalone internet, but not standalone TV. Still, by selecting an internet and TV bundle, you end up getting TV included in your package for much less than you would pay for standalone TV with some of the providers listed above. As Pearce put it, “Getting you two services for the price of one is the goal.”

Take a look at three providers who offer internet and TV packages for under $65/mo.*

ProviderStandalone internet monthly price *Internet and TV bundle starting monthly price*Approximate cost of TV as part of the bundle
Frontier Communications Frontier FiOS$29.99$64.99$35.00
MediacomMediacom$29.99$59.99$30.00
SuddenlinkSuddenlink$34.99$54.99$20.00

What are the pros and cons of bundling?

Some of the pros of bundle pricing include:

  • One-stop shopping – Purchasing everything you need for your home from one provider is convenient for setting up the installation, as well as moving services or contacting customer support.
  • One bill – Have one convenient bill to pay each month covering all of your services.
  • Faster speeds or more channels – Often, the plans featured in internet and cable TV bundles include faster download speeds or more channels than basic a la carte pricing options.
  • Promotional offers – Many providers have promotional offers, such as free installation, waived fees, premium programming or bonus features, to make bundle deals even sweeter.

Some of the cons of bundle pricing include:

  • Contract requirements – Companies that offer discounts on bundles often require you to sign a contract or agreement. Canceling your bundle before the contract ends could result in early termination fees.
  • Price increases – Many bundles come with promotional pricing that lasts for a certain amount of time, which means you can expect a rate hike during your contract. Of course, price increases are common with standalone services as well.

Our sales experts pointed out that convenience is a major factor for many of their customer’s decision to bundle. “Bundling creates a better experience for the customer because it makes maintaining services after installation easier for the customer since the services are bundled together,” said Atlanta-based sales pro Deangelo Hannah.

As you familiarize yourself with the details of each prospective bundle, be sure to compare their features side-by-side. Take note of the “extras” offers included in the bundle to see if you can get upgrades to your current plan for the same or similar price. When you bundle, you may be able to improve your current service with enhanced calling features, add premium channels to your TV package and boost your internet speed at no additional cost to you. “Bundling is good because it allows our customers to get the most value for their money,” said Hannah.

Choose your own customizable bundle deals 

As the bundle pool gets more competitive, providers are giving customers even more customizable options. For example, instead of a bundled TV service that includes seemingly every channel, try an Xfinity Instant TV and internet bundle for a personalized “skinny bundle.”

And Xfinity isn’t the only provider to offer customizable bundle options. Verizon Fios Mix and Match plans let you have total control over the services you choose, so you don’t end up with too much, or too little, of the services you need. 

Who should and shouldn’t consider bundling services?

Families or individuals who enjoy a lot of entertainment options, including access to premium channels, such as HBO®, should consider building a bundle since you may be able to get faster download speeds, more channel options and premium channels thrown in as a bonus add-on.

Light internet and TV users may need to weigh the options of a standalone internet or TV plan to see if the benefits of a bundle package are worth the extra cost. 

Cord cutting and bundled services 

What about customers who rely more on streaming services, such as Netflix or Hulu, instead of traditional TV channels? Are bundle services still a bargain for cord-cutters? They can be. 

Consider this — the average American spends $37/mo. on streaming services. These days, most TV bundles come with their own on-the-go streaming apps and on-demand viewing that rivals streaming services in the number of titles available. According to experienced sales professional Nate Kaplan, his customers enjoy “the convenience of not having a ton of small transactions to keep track of like you do with all of the individual streaming services. It’s great to have everything on the same bill.” So, bundling TV and internet could give you more live TV and streaming options at a similar price point. 

Still not sure if building a bundle is right for you? Call our internet experts today to learn more about bundle pricing options available in your area!