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AT&T TV NOW

AT&T TV NOW is an over-the-top (OTT) streaming service with live TV channels, on-demand content and cloud DVR without any bulky equipment or contracts. Learn more about AT&T TV NOW packages, service features and how it compares to other TV providers below.

  • AT&T TV NOW Plus

    45+ live channels starting at:

    $55/mo.

    *Pricing per month plus taxes for length of contract. Additional fees and terms may apply. Pricing varies by location and availability. All prices subject to change at any time. May or may not be available based on service address. As of 12/11/20.

What is AT&T TV NOW?

David Anders Last updated: January 12, 2021

At Allconnect, we work to present quality information with editorial integrity. While this page may contain offers from our partners, our opinions are our own. Here’s how we make money.

AT&T TV NOW is the rebranded version of AT&T’s original over-the-top (OTT) streaming service, DIRECTV NOW. You’ll find AT&T TV NOW service and package details below, along with comparisons to AT&T TV and other OTT streaming services. For a more in-depth look at AT&T TV NOW, check out our review of everything you need to know about AT&T TV NOW.

AT&T TV NOW service features:

  • Packages ranging from 45 to 140+ channels
  • HBO® included with MAX package
  • 500 hours of cloud DVR storage included
  • Stream on up to three devices at once
  • No satellite dish or cable box required
  • No contracts, seven-day free trial

AT&T TV NOW supported devices

AT&T TV NOW works with many streaming devices and smart TVs. Here are some of the most popular options:

  • Amazon Fire TV Stick or Smart TV
  • Apple TV
  • Google Chromecast
  • Roku
  • Samsung smart TVs

AT&T TV NOW vs. AT&T TV

In 2020, AT&T rolled out another live TV streaming service called AT&T TV. While the channels you’ll get are pretty similar, AT&T TV has a lot more in common with a cable or satellite package. For one, you’ll have to commit to a two-year contract for AT&T TV, while you only pay one month at a time with AT&T TV NOW.

AT&T TV also includes a 4K streaming device at no extra charge. This box simply plugs into your TV’s HDMI port and connects to your internet through Wi-Fi — no professional installation needed. If you subscribe to AT&T TV NOW, on the other hand, you’ll need to use your own streaming device or smart TV.

AT&T TV NOW packages

AT&T TV NOW has two main packages to choose from. Both packages include local networks where available, ESPN and Disney, plus hours of on-demand content. These packages are ideal for cord cutters who want a slimmer package with the basics plus the option to add HBO® at a discounted price ($10/mo.).

Featured AT&T TV NOW packages

  • PLUS – 45+ channels

    Starting at:

    $55/mo.*

    Popular networks:
    BET, Bravo, Cartoon Network, CNBC, CNN, Comedy Central, Disney, ESPN, FOX News, FOX Sports 1, Freeform, FX, MTV, Nat Geo, Nickelodeon, Syfy, TBS, TCM, TNT, truTV, USA and VH1

  • MAX – 60+ channels

    Starting at: 

    $80/mo.*

    Popular networks:
    ACC Network, Big Ten Network, Cinemax, CMT, ESPNEWS, FOX regional sports networks, HBO®, MSG, NBC regional sports networks, Paramount, SEC Network, Spectrum SportsNet LA and YES Network

*Pricing per month plus taxes for length of contract. Additional fees and terms may apply. Pricing varies by location and availability. All prices subject to change at any time. May or may not be available based on service address. As of 12/11/20.

The main difference between AT&T TV NOW’s two main packages is the addition of HBO® and Cinemax and regional sports networks that come with the MAX package. 

Both packages offer fairly impressive channel lineups, but are missing some of the main TV networks such as AMC, Discovery, HGTV and TLC. AT&T TV NOW does offer packages with these popular channels, but in larger, pricier tiers.

Additional AT&T TV NOW packages

These AT&T TV NOW packages do not include HBO®, but they do offer many channels you’d expect from basic or even higher-tiered standard TV packages. These packages are ideal for those who want a streaming experience with channel lineups similar to what traditional cable and satellite TV services offer.

Pricing per month plus taxes for length of contract. Additional fees and terms may apply. Pricing varies by location and availability. All prices subject to change at any time. May or may not be available based on service address. As of 12/11/20.

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AT&T TV NOW gives cord cutters more channel package options than most live TV streaming services. You can also boost your channel lineup with AT&T TV NOW add-on packs for premium channels like SHOWTIME®, or Spanish and international programming.

Watch AT&T TV NOW your way

AT&T TV NOW has recording and multi-device viewing capabilities similar to traditional cable or satellite TV services without bulky equipment and lengthy contracts.

  • Cloud DVR service

    Record and store up to 500 hours of content. Pause and rewind live TV with no additional DVR equipment needed.

  • Stream on three devices

    Stream on up to three separate devices at the same time with any AT&T TV NOW subscription.

    Mother and daughter using a cell phone

  • No contracts or equipment

    Getting started with AT&T TV NOW is easy. There are no credit checks, term agreements or equipment installations required.

    Three people watching TV

How does AT&T TV NOW compare to other streaming services?

AT&T TV NOW has more channel package options than you’re likely to get with other live TV streaming services, but can come at a higher monthly price, especially if you opt for the larger packages such as the XTRA or ULTIMATE packages.

Check out our breakdown of the best live TV streaming services for more info on how AT&T TV NOW compares to other streaming services in terms of channels, pricing and service features. You can also compare AT&T TV NOW to other popular TV providers in the table below.

AT&T TV NOW Armstrong
Starting price at
$55.00/mo.* $125.00/mo.* (when bundled)
Channels
45+ 35+
Streaming access
AT&T TV NOW App TV Everywhere
Records
500 hours 6 shows at once
Contract
None 6-month agreement

*Pricing per month plus taxes for length of contract. Additional fees and terms may apply. Pricing varies by location and availability. All prices subject to change at any time. May or may not be available based on service address. As of 05/19/20.

AT&T TV NOW FAQs

What happened to DIRECTV NOW?

Just the name, not necessarily the service, went away in August 2019 when AT&T rebranded their DIRECTV NOW service to AT&T TV NOW. The DIRECTV NOW app automatically updated to reflect the new AT&T TV NOW brand. If you do not have automatic updates turned on for your device, you may need to download the AT&T TV NOW app.

Most popular streaming devices such as Roku, Apple TV and Amazon Fire TV Stick are compatible with AT&T TV NOW. However, gaming devices are not compatible. See the full list of AT&T TV NOW compatible devices.

AT&T recommends minimum download speeds of 8 Mbps for streaming AT&T TV NOW. Higher speeds are best for streaming in HD, streaming on multiple devices or when using a Wi-Fi connection.

Yes. AT&T TV NOW lets you record up to 500 hours of cloud DVR storage and will hold recordings for up to 90 days.

Currently, AT&T TV NOW does not support 4K streaming from the AT&T TV NOW app.

Yes. When you sign up for the PLUS, MAX or an international package, you get a seven-day trial period free of charge.

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David Anders

Written by:

David Anders

Senior Writer, Broadband Content

David joined the Allconnect team in 2017, specializing in broadband and TV content. His work has been referenced by a variety of sources, including ArcGIS, DIRECTV and more. As a Senior Writer, David is motivate… Read more

Robin Layton

Edited by:

Robin Layton

Editor, Broadband & Wireless Content

Read bio

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