Streaming TV plans with 45+ channels and HBO® included starting at


What is AT&T TV NOW?

You may be familiar with AT&T TV NOW, but under a different name, DIRECTV NOW. Other than the name change, it’s essentially the same thing – an over-the-top (OTT) streaming service with live TV channels, On Demand content and cloud DVR without any bulky equipment or contracts.

AT&T TV NOW service features:

  • Packages range from 45 to 125+ channels
  • HBO® included with PLUS and MAX packages
  • Up to 20 hours cloud DVR storage
  • Stream on up to two devices at once, add a device for up to three streams starting at an additional $5/mo.
  • No satellite dish or cable box required, but a streaming device may be needed
  • No contracts, cancel anytime

Learn more about AT&T TV NOW packages, service features and how it compares to other TV providers below. For a more in-depth look at AT&T TV NOW, check out our review of everything you need to know about AT&T TV NOW.

AT&T TV NOW packages

AT&T TV NOW has two main packages to choose from. Both packages include local networks where available, ESPN and HBO®, plus hours of on-demand content. These packages are ideal for cord cutters who want a slimmer package with the basics plus premium content on HBO®.

Featured AT&T TV NOW packages

The main difference between AT&T TV NOW’s two main packages is the addition of Cinemax and extra sports networks that come with the MAX package. 

Both packages offer fairly impressive channel lineups, but are missing some of the main TV networks such as AMC, Discovery, HGTV and TLC. AT&T TV NOW does offer packages with these popular channels, but in larger, pricier tiers.

Additional AT&T TV NOW packages

These AT&T TV NOW packages do not include HBO®, but they do offer many channels you’d expect from basic or even higher-tiered cable TV packages. These packages are ideal for those who want a streaming experience with channel lineups similar to what traditional cable and satellite TV services offer.

AT&T TV NOW PackageStarting at*ChannelsTop networks not available with PLUS or MAX
ENTERTAINMENT$93/mo.65+A&E, AMC, Animal Planet, Discovery, Food Network, HGTV, History, ID, Lifetime, TLC, Univision
CHOICE$110/mo.85+Comedy TV, Cooking Channel, Fuse, Fusion, GSN, MLB Network, NBA TV, SundanceTV, Travel Channel
XTRA$124/mo.105+Aspire, Destination America, Discovery Family, DIY Network, LMN, NHL Network, Sportsman Channel, TVG, Universo
ULTIMATE$135/mo.125+All channels in XTRA package plus STARZ ENCORE channels
OPTIMO MÁS$86/mo.90+Atres Series, Azteca, Bandamax, Cine Estelar, Cine Mexicano, De Pelicula, ESPN Deportes, GolTV, Pasiones

AT&T TV NOW gives cord cutters more channel package options than most OTT services. You can also boost your channel lineup with AT&T TV NOW add-on packs for premium channels like SHOWTIME®, or Spanish and international programming.

Watch AT&T TV NOW your way

AT&T TV NOW has recording and multi-device viewing capabilities similar to traditional cable or satellite TV services without bulky equipment and lengthy contracts.

How does AT&T TV NOW compare to other TV services?

AT&T TV NOW has more channel package options than you’re likely to get with other OTT services, but can come at a higher monthly price, especially if you opt for the larger packages such as the XTRA or ULTIMATE packages.

Check out our breakdown of the best live TV streaming services for more info on how AT&T TV NOW compares to other streaming services in terms of channels, pricing and service features. You can also compare AT&T TV NOW to other popular TV providers in the table below.

AT&T TV NOW Armstrong
Starting price at
$65/mo.* $125/mo.* (when bundled)
45+ 35+
Streaming access
AT&T TV NOW App TV Everywhere
Up to 20 hours 6 shows at once
None 6-month agreement
Starting price at
$125/mo.* (when bundled)
Streaming Access
TV Everywhere
Up to 20 hours
6 shows at once
6-month agreement

AT&T TV NOW frequently asked questions

What happened to DIRECTV NOW?

Just the name, not necessarily the service, went away in August 2019 when AT&T rebranded their DIRECTV NOW service to AT&T TV NOW. The DIRECTV NOW app automatically updated to reflect the new AT&T TV NOW brand. If you do not have automatic updates turned on for your device, you may need to download the AT&T TV NOW app.

What devices can I watch AT&T TV NOW on?

Most popular streaming devices such as Roku, Apple TV and Fire Stick TV are compatible with AT&T TV NOW. However, gaming devices are not compatible. See the full list of AT&T TV NOW compatible devices.

What internet speed do I need for AT&T TV NOW?

AT&T recommends minimum download speeds of 8 Mbps for streaming AT&T TV NOW. Higher speeds are best for streaming in HD, streaming on multiple devices or when using a Wi-Fi connection.

Can you record TV with AT&T TV NOW?

Yes. AT&T TV NOW supports up to 20 hours of cloud DVR storage and will hold recordings for up to 30 days. The DVR service is still in beta format, and not all channels are available for recording.

Does AT&T TV NOW have 4K?

Currently, AT&T TV NOW does not support 4K streaming from the AT&T TV NOW app.

Does AT&T TV NOW have a free trial period?

Yes. When you sign up for the PLUS, MAX or an international package, you get a seven-day trial period free of charge.

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