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What is AT&T TV NOW?

AT&T TV NOW is an over-the-top (OTT) streaming service with live TV channels, on-demand content and cloud DVR without any bulky equipment or contracts.

AT&T TV NOW service features:

  • Packages ranging from 50 to 125+ channels
  • HBO® included with MAX packages
  • 500 hours of cloud DVR storage included
  • Stream on up to three devices at once
  • No satellite dish or cable box required
  • No contracts, seven-day free trial

Learn more about AT&T TV NOW packages, service features and how it compares to other TV providers below. For a more in-depth look at AT&T TV NOW, check out our review of everything you need to know about AT&T TV NOW.


AT&T recently rolled out another live TV streaming service called AT&T TV. While the channels you’ll get are pretty similar, AT&T TV has a lot more in common with a cable or satellite package. For one, you’ll have to commit to a two-year contract for AT&T TV, while you only pay one month at a time with AT&T TV NOW.

AT&T TV also includes a 4K streaming device at no extra charge. This box simply plugs into your TV’s HDMI port and connects to your internet through Wi-Fi — no professional installation needed. If you subscribe to AT&T TV NOW, on the other hand, you’ll need to use your own streaming device or smart TV.

AT&T TV NOW supported devices

AT&T TV NOW works with many streaming devices and smart TVs. Here are some of the most popular options:

  • Amazon Fire TV Stick or Smart TV
  • Apple TV
  • Google Chromecast
  • Roku
  • Samsung smart TVs

Unfortunately, you can’t stream AT&T TV NOW on gaming consoles like Xbox One and PlayStation 4 right now.

AT&T TV NOW packages

AT&T TV NOW has two main packages to choose from. Both packages include local networks where available, ESPN and Disney, plus hours of on-demand content. These packages are ideal for cord cutters who want a slimmer package with the basics plus the option to add HBO® at a discounted price ($10/mo.).

Featured AT&T TV NOW packages

The main difference between AT&T TV NOW’s two main packages is the addition of HBO® and Cinemax and regional sports networks that come with the MAX package. 

Both packages offer fairly impressive channel lineups, but are missing some of the main TV networks such as AMC, Discovery, HGTV and TLC. AT&T TV NOW does offer packages with these popular channels, but in larger, pricier tiers.

Additional AT&T TV NOW packages

These AT&T TV NOW packages do not include HBO®, but they do offer many channels you’d expect from basic or even higher-tiered cable TV packages. These packages are ideal for those who want a streaming experience with channel lineups similar to what traditional cable and satellite TV services offer.

AT&T TV NOW PackageStarting monthly priceChannelsTop networks not available with PLUS or MAX
ENTERTAINMENT$9365+A&E, AMC, Animal Planet, Discovery, Food Network, HGTV, History, ID, Lifetime, TLC, Univision
CHOICE$11085+Comedy TV, Cooking Channel, Fuse, Fusion, GSN, MLB Network, NBA TV, SundanceTV, Travel Channel
XTRA$124105+Aspire, Destination America, Discovery Family, DIY Network, LMN, NHL Network, Sportsman Channel, TVG, Universo
ULTIMATE$135125+All channels in XTRA package plus STARZ ENCORE channels
OPTIMO MÁS$8690+Atres Series, Azteca, Bandamax, Cine Estelar, Cine Mexicano, De Pelicula, ESPN Deportes, GolTV, Pasiones

AT&T TV NOW gives cord cutters more channel package options than most live TV streaming services. You can also boost your channel lineup with AT&T TV NOW add-on packs for premium channels like SHOWTIME®, or Spanish and international programming.

Watch AT&T TV NOW your way

AT&T TV NOW has recording and multi-device viewing capabilities similar to traditional cable or satellite TV services without bulky equipment and lengthy contracts.

How does AT&T TV NOW compare to other streaming services?

AT&T TV NOW has more channel package options than you’re likely to get with other live TV streaming services, but can come at a higher monthly price, especially if you opt for the larger packages such as the XTRA or ULTIMATE packages.

Check out our breakdown of the best live TV streaming services for more info on how AT&T TV NOW compares to other streaming services in terms of channels, pricing and service features. You can also compare AT&T TV NOW to other popular TV providers in the table below.

AT&T TV NOW Armstrong
Starting price at
$55/mo.* $125/mo.* (when bundled)
50+ 35+
Streaming access
AT&T TV NOW App TV Everywhere
500 hours 6 shows at once
None 6-month agreement
Starting price at
$125/mo.* (when bundled)
Streaming Access
TV Everywhere
500 hours
6 shows at once
6-month agreement

David Anders David Anders
David Anders

Staff Writer



David joined the Allconnect team in 2017, specializing in broadband and TV providers. He is our transactional content lead and responsible for the most popular post in our Resource Center… Read more

AT&T TV NOW frequently asked questions

What happened to DIRECTV NOW?

Just the name, not necessarily the service, went away in August 2019 when AT&T rebranded their DIRECTV NOW service to AT&T TV NOW. The DIRECTV NOW app automatically updated to reflect the new AT&T TV NOW brand. If you do not have automatic updates turned on for your device, you may need to download the AT&T TV NOW app.

What devices can I watch AT&T TV NOW on?

Most popular streaming devices such as Roku, Apple TV and Amazon Fire TV Stick are compatible with AT&T TV NOW. However, gaming devices are not compatible. See the full list of AT&T TV NOW compatible devices.

What internet speed do I need for AT&T TV NOW?

AT&T recommends minimum download speeds of 8 Mbps for streaming AT&T TV NOW. Higher speeds are best for streaming in HD, streaming on multiple devices or when using a Wi-Fi connection.

Can you record TV with AT&T TV NOW?

Yes. AT&T TV NOW lets you record up to 500 hours of cloud DVR storage and will hold recordings for up to 90 days.

Does AT&T TV NOW have 4K?

Currently, AT&T TV NOW does not support 4K streaming from the AT&T TV NOW app.

Does AT&T TV NOW have a free trial period?

Yes. When you sign up for the PLUS, MAX or an international package, you get a seven-day trial period free of charge.

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