- 87% of Americans consider internet access at home an essential utility, and 83% believe a solution to universal broadband should be addressed in the next two years or sooner
- Only 37% would be willing to pay extra taxes to fund universal broadband
- People with liberal political views consider the issue more urgent, and they’re more willing to pay extra taxes to address it
- Closing the digital divide is a low priority for most Americans regardless of their political views
- Gen Z (age 18-24) considers internet access less essential and a lower priority than older generations
- Most people aren’t aware of current government initiatives that address the issue
It’s been a busy year for broadband in America. Newly elected President Biden proposed spending $100 billion to close the digital divide in March, the $3 billion Emergency Broadband Benefit was launched a couple months later and a $7 billion fund to connect schools and libraries followed close behind it.
Now, with $65 billion devoted to broadband in the infrastructure bill working its way through Congress, it seems that there is broad bipartisan support for keeping Americans connected.
Allconnect’s latest survey confirms this trend. In a sharply divided country, most people actually agree that internet access at home is essential and support finding a solution to connect all Americans. There’s also broad consensus that it’s not one of the most pressing issues facing our country right now. But that’s pretty much where the agreement ends.
The left and right sides of the aisle have vastly different views on how to address universal internet access, with liberals being far more likely to support extra taxes to find a solution. And despite the tens of billions of dollars invested in improving internet access over the last few months, the majority of Americans aren’t aware of any of them.
This survey was conducted through YouGov Plc. The total sample size was 1,269 adults. Fieldwork was undertaken between July 13-15, 2021. The survey was carried out online. The figures have been weighed and are representative of all U.S. adults (aged 18+).
Most Americans consider internet access an essential utility
It might seem like Americans can’t agree on anything these days, but there’s one thing we’re all on the same page about: We really need the internet. Just 8% of respondents in our survey said they didn’t consider the internet essential to their everyday life — about the same number as people who don’t use the internet at all.
Surprisingly, the internet was actually less important for younger Americans. 10% of Gen Z said they didn’t consider the internet essential, compared to 8% of Millennials, 5% of Gen X and 8% of Boomers. Liberals were also more likely to consider the internet essential (94%) than conservatives (87%) and moderates (87%).
74% want universal broadband in the next two years
While it was slightly less than the percentage of people who consider internet an essential utility, 3 in 4 of Americans still want to find a solution to universal broadband in the near future, with the most popular response being that it should be addressed in the next year.
Political views had a major impact on responses to this question. 42% of those with conservative views said universal broadband is not an urgent issue, while just 9% of liberals and 24% of moderates chose this response.
Parents with kids under 18 were also more likely to define this issue as “very urgent,” with 22% saying a solution should be determined within the next six months. While much of the focus has been on remote learning over the past year, internet access has been essential to students for a long time.
One 2018 analysis found that 58% of students use the internet to do homework every day. Another study found that students with high-speed internet at home had an average GPA of 3.18; those without any home internet had a 2.75.
Universal broadband is still a low priority for most people
Despite 3 in 4 Americans calling universal broadband some degree of “urgent,” it still ranks low on the list of priorities for most people. In our survey, we asked respondents to choose the four issues they considered most important from a list of seven. Universal internet access was by far the least pressing issue, with just 16% of respondents choosing it.
Interestingly, it didn’t really matter which way your politics leaned: Liberals, conservatives and moderates all chose universal internet access in roughly the same numbers. For conservatives, however, it wasn’t dead last; racial inequality was less important, with only 11% choosing it as a top four issue.
The biggest outliers were by race and income. 20% of Black people chose internet access, along with 20% of those making under $40,000. There was also a sharp distinction between Gen Z and younger Millennials. Gen Z chose universal internet access just 13% of the time — less than even the Silent generation — while younger Millennials picked it at the highest rate (20%).
Americans are split on how to address the digital divide
There was nearly unanimous agreement about the need to address internet access, but respondents were sharply divided about what action should be taken. Only 37% said that they would be willing to pay extra taxes to fund universal broadband, while 49% said it should be addressed by individual state governments. The most popular solution? Advancing technology, with 59% agreeing that universal internet access should be solved with innovation.
Universal broadband has higher support among liberals
Only 20% of those aligning themselves with conservative political views would be willing to pay extra taxes to fund universal broadband, compared with 62% of liberals and 33% of moderates. Similarly, 77% of those with liberal political views feel this issue is best solved by the federal government, compared with 33% of conservatives and 53% of moderates. A full 37% of those aligning themselves with conservative political views do not feel this is an issue that needs to be addressed at all, while just 17% of liberals and 27% of moderates said the same.
There is little awareness of current initiatives that address the digital divide
Even though 3 in 4 respondents said they wanted to find a solution to universal broadband within the next two years, very few knew about actions the government has taken recently to close the digital divide. Awareness also fell along political lines, with 61% of conservatives having not heard of any of the government initiatives, compared to 49% of moderates and 42% of liberals.
Unsurprisingly, those making under $30,000 — the group that many of these government programs specifically target — had more awareness of the programs than those in higher income brackets. 31% of these respondents knew about the Emergency Broadband Benefit, Lifeline or ConnectHomeUSA, compared to only 22% of those making over $30,000.
Allconnect: Let us compare providers for you
Why should you choose Allconnect? We’re the #1 broadband marketplace in the U.S, meaning you can trust us to search, compare and order internet and TV service for your home.Get started
Written by:Joe Supan
Senior Writer, Broadband Content
Joe Supan is the senior writer for Allconnect and MyMove. He has helped build the proprietary metrics used on Allconnect’s review pages, utilizing thousands of data points to help readers navigate these comple… Read more
Edited by:Robin Layton
Editor, Broadband Content
- FeaturedA community guide to advocating for better broadband services Ari Howard — 7 min read
- FeaturedEmergency Broadband Benefit: How to get $50/mo. off your internet bill Joe Supan — 8 min read
- Featured30% of Americans say their internet is too slow. Here’s how to fix it Joe Supan — 4 min read
Wednesday, November 30, 2022Top ISP performance in 2022 Q3
Robin Layton — 1 min read
Tuesday, November 29, 2022Does your provider owe you money for their service outages?
Taylor Gadsden — 3 min read
Monday, November 28, 2022Grants awarded for high-speed internet on Tribal lands
Robin Layton — 2 min read