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What are the biggest issues consumers have with internet? High prices and slow speeds are the answer


Mar 18, 2021 — 2 min read

Lack of provider choice is also a big concern among surveyed Americans.

  • 712 Americans were asked to share their biggest negative issue with their internet service provider. Respondents could choose multiple answers.
  • 44% said “High Prices” were a pain point.
  • Complaints of “Slow Speeds” and “Not Getting Advertised Speeds” both drew 21% and 20% of the answers, respectively.
  • Many internet users in more rural areas have very few or singular choices for ISPs. 16% of respondents were worried about their “Lack of Provider Choice.”

In this Information Age, the U.N. and other organizations have alluded to internet service needing to be identified as a right, with government policy following those lines. Many employers will assume you’ll have access at home, and even the 2021 vaccine rollout in the U.S. is using a lot of online-enabled technology to coordinate mass immunizations. 

Given these factors, it’s important to keep an eye on the level of access and possible pain points that the average American is facing. We surveyed 712 internet users from diverse backgrounds and locations to find out what are their biggest issues with internet access. Here are the results:

High broadband prices worry consumers

Regardless of how fast or stable your internet connection ends up being, if you can’t afford a plan at all, you’re not going to stay connected for long. Prices have been going up recently and our survey shows that it’s being felt by many Americans.

Will a service such as Elon Musk’s Starlink be able to offer a cheaper alternative? Perhaps eventually.

For now, if your area has multiple ISP choices, be sure to shop around for the best deals and bundles.

Speed issues are dragging down users

There’s nothing more frustrating than hooking up to a new internet plan in your home and, days later, feeling like it’s still slow, slower than ever, or at least not living up to the speeds that were advertised to you.

Before blaming the service, though, something to consider is that location, over-capacity and your own Wi-Fi hardware can bottleneck any internet connection. Give that a look first.

In our survey, about 20% of folks said that slow speeds were an issue in their home.

Not sure what speeds you have? Find out here:

Your speed test results:

Download Speeds

888 Mbps

Upload Speeds

88 Mbps

Need more for the price?

Try these helpful hacks to improve your internet speed. Or if you just want more bang for your buck, check out providers near you with more speed for the price. Either way, we’ll help you find what you need.

View providers near me Rather chat? Give us a call: (844) 451-2720
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Pro Tip: For best results, use an Ethernet cord to connect your router or modem directly to your device before you run the test.

Lack of provider choice leaves some consumers stuck

If broadband internet is an essential utility for your household and you’re not happy with your current service for whatever reason, the logical choice would be to switch to another provider. But many Americans have very few choices when it comes to providers. In fact, 16% of survey respondents said this was an issue for them.

By Jacob Klein