Data report: How Americans use the internet

Joe Supan

Mar 15, 2023 — 3 min read

family gathered together in living room using laptops and tablets

Key findings

  • 85% of Americans use the internet every day.
  • The average American spends six hours and 58 minutes online per day. 
  • Social media accounts for about two hours and 27 minutes of screen time daily.
  • The average American spends two hours and 37 minutes streaming video every day.
  • 7% of Americans still don’t use the internet at all.

Americans are more online than ever. Between work, social media and streaming, almost every aspect of our lives will be connected to the internet in 2023. In fact, Americans spend about seven hours online each day, and 3-in-10 U.S. adults now say they’re online “almost constantly.” Here’s how they’re using that time online.

Work means being online for many people

Whether you’re working remotely or in person, most people use the internet daily for work to some degree or another. 

Social media

  • Internet users worldwide spend an average of two hours and 27 minutes on social media every day.
  • Americans use five social media services on average.
  • Globally, Facebook is the most popular social media platform, with over 2.9 billion active users, followed by YouTube, Whatsapp and Instagram. 
  • Social media accounts for 35% of all time spent online for internet users aged 16 to 64.
  • TikTok and YouTube are the most popular social media apps in America, with users spending an average of 45 minutes per day on each one. 
  • Twitter, Snapchat, Facebook and Instagram were the next most popular social media apps, with U.S. adults spending more than 30 minutes per day on each. 

Streaming media

  • Americans spend two hours and 37 minutes a day streaming video online.
  • 84% of U.S. households pay for an on-demand streaming service like Netflix or Hulu.
  • The average U.S. household subscribes to four video streaming services. 
  • A quarter of Americans have canceled and resubscribed to the same streaming service in the past year.
  • Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% the previous year.
  • Netflix accounts for 21.4% of time spent on streaming services in the U.S., followed by YouTube (21.1%), Hulu (10.7%), Amazon Prime (8.2%), Disney Plus (5.4%), and HBO Max (3.0%). 

Increased screen time may have negative effects

Joe Supan

Written by:

Joe Supan

Principal Writer, Broadband Content

Joe is a senior writer for CNET covering home technology and broadband. Prior to joining CNET, Joe led MYMOVE’s moving coverage and reported on broadband policy, the digital divide, and privacy issues for the br… Read more

Robin Layton

Edited by:

Robin Layton

Editor, Broadband Content

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