NFL Sunday Ticket now available on YouTube TV

Camryn Smith

Aug 16, 2023 — 3 min read

NFL Sunday Ticket has moved exclusively to YouTube TV with discounted student packages coming soon.

NFL sunday ticket on a tablet

In December of 2022, the NFL announced a multi-year, $2 billion agreement with Google granting YouTube YouTube TV exclusive rights to NFL Sunday Ticket. This means that YouTube TV is now the only NFL Sunday Ticket distributor, starting with the 2023 NFL season. 

Originally, YouTube TV offered plans with one payment required, but in August 2023, they introduced a monthly payment plan. You can pay for the NFL Sunday Ticket Primetime Channel for $99.75 over four months (for $399 total).

According to Variety, “Customers in seven states will only have the option to pay for NFL Sunday Ticket in a single payment at the time of purchase: Georgia, Minnesota, Missouri, Nevada, New York, New Jersey and Tennessee.”

NFL Sunday Ticket pricing

YouTube TV is offering a $100 presale discount until June 6, bringing the starting price down to $249 instead of $349. If you’re thinking of signing up, make sure you do so before this date to get the discount. In addition, YouTube TV has student pricing starting at $109.

What is NFL Sunday Ticket?

NFL Sunday Ticket broadcasts NFL regular season games that are unavailable on local affiliate channels. It is appealing for consumers who have a favorite team outside of their local TV market and cannot watch the games through their local channels — like someone in Cincinnati, OH whose favorite team is the Dallas Cowboys, for example. 

NFL Sunday Ticket was exclusively broadcast through DIRECTV from 1994 until 2023. Google’s parent company, Alphabet, outbid Apple to win the rights for NFL Sunday Ticket and will begin broadcasting on YouTube TV starting with the 2023 NFL season. 

How can I watch NFL Sunday Ticket?

NFL Sunday Ticket is available as an add-on package on YouTube TV and as a standalone option through YouTube Primetime Channels. With Primetime Channels, you can purchase content directly through YouTube without a subscription.

The standalone option will allow more people to watch NFL Sunday Ticket because any customer with access to YouTube can sign up, even if they aren’t YouTube TV subscribers. This is a key difference between YouTube and DIRECTV’s offer — in the past, only those who subscribed to DIRECTV could access NFL Sunday Ticket. 

YouTube TV is $72.99/mo. and the NFL Sunday Ticket add-on package starts at $349 per season. DIRECTV previously sold NFL Sunday Ticket to customers for $293.94 for a single-season subscription and a premium version for $395.94. 

YouTube is expected to offer student discount plans soon.

What’s different?

The price of NFL Sunday Ticket with YouTube TV is more expensive than DIRECTV’s previous offering, and there are more accessible options like we mentioned above (add-on or standalone packages). YouTube also announced this spring’s NFL Sunday Ticket special offers, like its presale discount.   

YouTube and the NFL are also exploring avenues to allow viewers to purchase a certain number of games for a cheaper price.

New features on the way

YouTube’s CEO Neil Mohan recently announced new features that NFL Sunday Ticket viewers can look forward to. According to Mohan, subscribers will be able to see features from YouTube TV added to the YouTube app, like the ability to watch key plays. 

“And creators will connect with sports fans through coverage and commentary. NFL Sunday Ticket will also come with ways to engage with other fans, including comments, chats, and polls. Coming later this year to YouTube TV: a new feature that lets viewers watch multiple games at once,” he said. 

Wrapping up

Access to NFL Sunday Ticket begins on Sept. 10, 2023, three days after the season’s first game. If you plan on subscribing to YouTube TV, do it soon to take advantage of the $100 presale discount ending on June 6. If not, you can purchase NFL Sunday Ticket on its own without subscribing to YouTube TV for its regular rate.


How much is NFL Sunday Ticket?

NFL Sunday Ticket pricing starts at $349 per season with a YouTube TV subscription and at $449 with YouTube Primetime channels. Until June 6, you can get $100 off the regular rate. 

You can access NFL Sunday Ticket by subscribing to YouTube TV for $72.99/mo. and adding on NFL Sunday Ticket as an add-on package, or you can purchase the standalone option of NFL Sunday Ticket which you can access without a YouTube TV subscription. 

Google, which owns YouTube, bought the rights for NFL Sunday Ticket for $2 billion per season. 

Camryn Smith

Written by:

Camryn Smith

Cammy is a writer with Allconnect, growing her broadband industry knowledge for over a year on the internet marketplace. Her expertise lies in home internet and broadband service with a focus on providers, plans… Read more

Robin Layton

Edited by:

Robin Layton

Editor, Broadband Content

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