New surveys: Most Americans are basically satisfied with their home internet

Two recent surveys show that Americans are pretty happy with their internet service.

According to the latest consumer insight survey from the Internet & Television Association (NCTA), 85% of the respondents gave a positive rating for their internet service, with speed, signal strength, reliability and security all scoring over 84%.

With the average internet plan running around $90/mo., it’s no surprise that the pricing satisfaction category came in a bit lower, at 71%.

The association represents cable TV programmers, operators and affiliates. 

Wireless internet is a winner

The J.D. Power 2023 U.S. Residential Internet Service Provider Satisfaction Study, also released this week, shows that 5G and 4G LTE internet customers are overall satisfied with their service, giving it a 748/1000. 

Surveying 23,623 customers who currently have internet service with a provider, the report ranked Verizon the highest in the East region at 760, with AT&T second in the North Central region at 726.

“Wireless companies have done an admirable job of conveying the value of their wireless internet service which may explain higher satisfaction among wireless customers, even though they report higher monthly rates,” said Carl Lepper, senior director of technology, media and telecom at J.D. Power.

“Satellite and wired providers may continue to face increasing competition from this sector and will need to both communicate and deliver on the value and quality of their service to remain competitive.”

Telecommunications giants T-Mobile and Verizon led the 5G home internet push, with AT&T starting up their service this year. These 5G home internet providers offer speeds up to 1,000 Mbps, with prices from $25 to $80/mo.

J.D. Power is a leader in consumer insights, advisory services and data and analytics.

Find more broadband news and studies on trends in the industry on Allconnect’s news hub and research hub.