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AT&T TV: Packages and pricing

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Sep 17, 2020 — 7 min read

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AT&T TV is the company’s “workhorse” subscription TV service, according to AT&T CEO Randall Stephenson. Not to be confused with AT&T TV NOW, AT&T TV’s a streaming service that works more like your traditional satellite provider than other cable-alternatives like fuboTV or Hulu + Live TV

The AT&T TV service provides you with an Android-powered set-top box and remote control that utilizes Google Assistant for voice functions. Another key takeaway is AT&T TV’s contract. When you subscribe to an AT&T streaming plan, you’ll enter into a two-year subscription that’ll cost you a termination fee if you decide to cancel early. 

There’s a wide spectrum of AT&T TV packages and prices for you to choose from. AT&T TV options span from the more affordable Entertainment package to its most premium Premier plan. And, if you’re a Spanish speaker, you’ll find a robust deal with AT&T TV’s Optimo Más package. A few of AT&T TV’s packages even throw one year of HBO Max in for free. And for more savings, AT&T encourages you to bundle its TV packages with its internet service. Take a look below to find out more about AT&T TV pricing and its selection of plans and read our review for more information about the service. 

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AT&T TV pricing 


A major factor you’ll need to keep in mind when considering the right package is the life of your two-year contract. Each AT&T TV package offers a reduced rate for your first year, which then subsequently increases quite a bit in your second year. There are also additional fees like taxes and the cost of devices. 

While the Entertainment package starts at $59.99/mo. in your first year, by year two, your monthly price jumps to $93/mo. And if you want to cancel your subscription, as noted above, then you’ll be required to pay an early termination fee (ETF). AT&T TV’s website states that the maximum cancellation rate is $360, plus $15 prorated for each month you have remaining on your agreement. 

Other AT&T TV packages also start at a reduced rate for the first year and increase thereafter. So, Choice ($64.99/mo.), XTRA ($74.99/mo.), Ultimate ($79.99/mo.), Premier ($129.99/mo.) and Optimo Más ($64.99/mo.) start out at economical rates for their first 12 months. But in the second year, AT&T’s prices increase to the following: Choice ($110/mo.), XTRA ($124/mo.), Ultimate ($135/mo.), Premier ($183/mo.) and Optimo Más ($86/mo.)

What content does AT&T TV include in its packages? 

With each package tier, you’ll not only receive more channels but additional on-demand, premium and sports options. Access to some channels like regional sports networks (RSNs) may depend on your location. Every package provides you with over 5,000 apps like Disney+ and Hulu. And with 500 hours of cloud DVR storage, you can save the game or your favorite shows to watch later. 

The Entertainment package carries over 65 channels that include ESPN, HGTV, Nickelodeon and TNT. On top of that, you’ll get over 40,000 on-demand titles to watch at your convenience. And as an added bonus, AT&T TV kicks in Epix, Showtime and STARZ for three months absolutely free — just be sure to cancel your subscriptions at the end of the 14-day trial period to avoid being charged. 

The next available tier is the Choice package. The extra AT&T TV cost goes a long way as it serves you with over 90 channels along with RSNs to catch all the latest sports action. Some of the Choice packages highlights are MLB Network, Sundance TV, Tennis Channel and Travel Network. You also get 5,000 additional on-demand titles which the Entertainment package doesn’t offer. 

With the XTRA package, you’ll get 20+ more channels than with the Choice plan, bringing you 120+ channels. The extra channels range from entertainment and lifestyle options to sports networks such as CBS Sports Network, FXM, National Geographic Wild and NBC Golf. The number of on-demand titles increases to more than 50,000 titles. 

By comparison, the Ultimate package provides you with over 130 channels with networks like DIY Network, STARZ Encore, Universal Kids and Univision. Meanwhile, you’ll receive even more on-demand options that amount to 55,000+ movies and shows. The only AT&T TV package that’s better is its Premier plan. Premier packs in 140+ channels that include channels without additional subscription fees — like Cinemax HD, Hallmark Movies & Mysteries, Showtime and STARZ. If that isn’t enticing enough, you’ll also receive 10,000 more on-demand titles that total 65,000 titles. 

AT&T TV even delivers a Spanish-language option that’s pretty solid. With over 100 channels, you’ll get more with AT&T TV Optimo Más than you’d get with fubo Latino or Sling Latino. With your Optimo Más package, you’ll also gain tons of on-demand titles — over 25,000 titles. 

Entertainment may be the cheapest package, but the promotions are better for Choice, XTRA, Ultimate, Premier and Optimo Más. Not only will you get three months free with Cinemax (as well as Epix, Showtime and STARZ), but a whole year of HBO Max without paying a cent. Some of the standout channels consist of Cine Latino, FOX Deportes, Nickelodeon and Univision. 

What are the add-on packages with AT&T TV? 

There are a few add-ons that you can choose to punch up your AT&T TV subscription. Here’s what to expect. 

Channel add-ons

To add or remove premium channel add-ons from your subscription, follow these steps. First, sign in to your myAT&T account and select My DIRECTV. From there, you’ll need to click on Manage package & equipment. Then, navigate down to My Add-ons choose Add or remove channels. If you want to add a channel, simply tap the Add button next to the channel you’d like to add to your subscription. 

At any time, you can add individual premium channels to your plan — Cinemax ($11/mo.), EPIX ($6/mo.), HBO ($15/mo.), Showtime ($11/mo.) and STARZ ($11/mo.). There are also premium sports packages available to boost your plan like NBA League Pass, starting at $28.99 for the season. NBA TV is available with AT&T TV’s Choice package and above. 

Movies Extra Pack ($5/mo.)

AT&T TV’s Movie Extra Pack is reminiscent of channel bundles you’d find on fuboTV and Sling TV. You’ll receive a handful of extra channels like Crime & Investigation HD, Hallmark Drama HD, Hallmark Movies & Mysteries, HDNET Movies, MGM HD, MTV Live HD, Shorts TV HD and Smithsonian Channel HD. 

International add-ons

Above, we’ve noted some of the premium channel add-ons available with select AT&T TV plans, like Cinemax, Epix, HBO, Showtime and STARZ. But did you know AT&T TV offers tons of international add-on channels, too? 

Brazilian ($30/mo.) 

You’ll receive two Brazilian-centric, Portuguese-language channels with the Brazilian package: Premiere Futebol Clube (PFC) and TV Globo. PFC will keep you up to date with Brazilian soccer. It televises the Brazilian Championship Série A and Série B along with primetime championships. By contrast, TV Globo delivers entertainment, lifestyle, news and sports — all in one channel. 

Deportes ($5/mo.) 

AT&T TV offers two add-on channel packages for Spanish-speakers. However, if you’re subscribed to Optimo Más, then you already have the channels from both add-on packages (Deportes and Español). Deportes, as the name suggests, focuses entirely on sports programming. 

Español ($15/mo.) 

Like with Deportes, the Español add-on also comes with AT&T TV’s Spanish-language package, Optimo Más. This add-on provides you with plenty of entertainment like novelas and movies, as well as news. 

Korean ($30/mo.) 

The Korean add-on brings you much by way of Korean language channels. There are 12 altogether, and they range from education, entertainment, news and religion. 

Vietnamese ($20/mo.) 

All of the channels that are included with the Vietnamese add-on are rich in culture and traditions. There’s a decent selection of entertainment, fashion, lifestyle, variety shows and more. And a few channels like HONVIETV, VIETV and Vietface TV are even produced and operated from within the US. 

Feature add-ons

AT&T TV doesn’t offer feature add-ons like extra cloud-based storage or additional simultaneous streams a la carte — akin to streaming services like Hulu + Live TV and Sling TV. Although AT&T TV already provides 500 hours of cloud DVR storage and three simultaneous streams. And similar to YouTube TV, these features, unfortunately, can’t be upgraded. 

Add additional devices 

With your AT&T TV plan, you’ll get an Android-powered set-top box. But for each set-top box you add to your package, you’ll pay an extra $10/mo. to your plan. For instance, an additional set-top box will run you $10/mo., whereas three altogether costs $20/mo. and four amounts to $30/mo. 

Which AT&T TV package is right for me?

AT&T TV provides a variety of packages and add-ons to suit a number of needs. If you want to dip a toe in and see if the service is for you, then we recommend the Entertainment or Choice packages. But if money isn’t an issue, then you can’t go wrong with the Premier package. It carries tons of on-demand content, premium channels and lots of sports. In fact, if you’re a sports fan and want access to RSNs, you won’t want to dip below the Choice package. And for the most savings, you can combine services with the AT&T TV internet bundle.

By Zack Kulm

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