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Cold, even for January: Price increase coming for DIRECTV and Xfinity customers

Samantha Cossick

Dec 17, 2019 — 2 min read

Customers can expect increased prices for internet and TV services as well as greater costs for associated fees. Here’s how it breaks down.

The start of the new year will bring steeper internet and/or TV prices for DIRECTV and Xfinity customers. Here’s what you need to know:

DIRECTV price increase

Customers who have satellite TV through DIRECTV saw price increases starting on Jan. 19, 2020. All DIRECTV packages — except the Minimum service, FAMILY and ChineseDirect Plus — will see a $1/mo. to $8/mo. price increase. This is the second price increase for DIRECTV services within the last 12 months.


Additionally, there will be an increase in the regional sports network fee for all plans based on the tier. Visit DIRECTV’s RSN fee page and enter your ZIP code to check your adjusted fee.

DIRECTV customers who are currently part of a promotional plan will keep their discount until the end of the offer. Upon the expiration of the promotional period, price increases will be applied.

AT&T raised prices for DIRECTV plans in January 2019. Since the last price increase, it continued to lose customers with AT&T sharing that 1.3 million customers left in Q3 of this year.

Xfinity internet, TV and phone price increases

Some Xfinity internet, TV and/or phone customers will start seeing a price increase as of Dec. 18, 2020 that will be rolled out nationally through January 2020. These price increases include a jump from $10/mo. to $14.95/mo. for the broadcast TV fee, a $3 increase on almost all of the internet plans (the Gigabit Pro being the exception) as well as increases on equipment rental and other fees.

Price increases are becoming a trend for both traditional internet and TV providers as well as cable TV streaming alternatives. Spectrum raised their prices for internet and TV customers three times within 12 months, Hulu + Live TV increased $10 to $55/mo. and AT&T TV NOW raised their prices twice in 2019.

For more information on price increases, hidden fees and cost-cutting measures you can take, keep an eye on our Resource Center.

Alex Sheehan

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Alex Sheehan

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Hey! I’m Alexandra Sheehan, a self-employed content strategist and copywriter for B2B companies in the retail, e-commerce and travel industries. I’ve also written for Verizon, Four Season Hotels and Resorts,… Read more

Robin Layton

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Robin Layton

Editor, Broadband Content

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