Cold, even for January: Price increase coming for DIRECTV and Xfinity customers

The start of the new year will bring steeper internet and/or TV prices for DIRECTV and Xfinity customers. Here’s what you need to know:

DIRECTV price increase

Customers who have satellite TV through DIRECTV (which is owned and operated by AT&T) will also see price increases starting on Jan. 19, 2020. All DIRECTV packages — except the Minimum service, FAMILY and ChineseDirect Plus — will see a $1/mo. to $8/mo. price increase. This is the second price increase for DIRECTV services within the last 12 months.

DIRECTV serviceMonthly price increase
Minimum service
FAMILY
ChineseDirect Plus
No increase
BASIC CHOICE
BASIC
$1
MAS LATINO
OPTIMO MAS
PREFERRED CHOICE
MAS MEXICO
BASICO
FAMILIAR
OPCION ESPECIAL
OPCION EXTRA ESPECIAL         
$3
SELECT
SELECT CLASSIC
SELECT CHOICE
ENTERTAINMENT
ENTERTAINMENT CLASSIC
$4
CHOICE
TOTAL CHOICE
TOTAL CHOICE LIMITED
TOTAL CHOICE Mobile
MAS ULTRA
MAS ULTRA ORIGINAL
FAMILIAR ULTRA
OPCION ULTRA ESPECIAL
$5
CHOICE XTRA CLASSIC
PREFERRED XTRA
XTRA
ULTIMATE
$7
PREMIER
LO MAXIMO
OPCION PREMIER
$8


Additionally, there will be an increase in the regional sports network fee for all plans based on the tier. Visit DIRECTV’s RSN fee page and enter your ZIP code to check your adjusted fee.

ServiceMonthly price increase
Regional Sports Network Tier 1       No increase
Regional Sports Network Tier 2$2
Regional Sports Network Tier 3$2
Regional Sports Network Tier 4$1.50
Regional Sports Network Tier 5$2


DIRECTV customers who are currently part of a promotional plan will keep their discount until the end of the offer. Upon the expiration of the promotional period, price increases will be applied.

AT&T raised prices for DIRECTV plans in January 2019. Since the last price increase, it continued to lose customers with AT&T sharing that 1.3 million customers left in Q3 of this year.

Xfinity internet, TV and phone price increases

Some Xfinity internet, TV and/or phone customers will start seeing a price increase as of tomorrow, Dec. 18, that will be rolled out nationally through January 2020. These price increases include a jump from $10/mo. to $14.95/mo. for the broadcast TV fee, a $3 increase on almost all of the internet plans (the Gigabit Pro being the exception) as well as increases on equipment rental and other fees.

Xfinity serviceMonthly price increase
Basic TV$5
Performance Starter internet       
Performance internet
Blast! internet
Extreme internet
Extreme Pro internet
Gigabit Speed internet
$3
Internet modem rental$1
TV box rental$2.10
Remote control rental$0.23
Broadcast TV fee$4.95
Returned payment fee$10


Price increases are becoming a trend for both traditional internet and TV providers as well as cable TV streaming alternatives. Spectrum raised their prices for internet and TV customers three times within 12 months, Hulu + Live TV increased $10 to $55/mo. and AT&T TV NOW raised their prices twice in 2019.

For more information on price increases, hidden fees and cost-cutting measures you can take, keep an eye on our Resource Center.