Would Unbundling Cable Packages Help Consumers’ Wallets?
Many consumers have been calling for unbundled channel packages from their cable TV providers. However, recent data has unveiled that people might actually get a worse deal financially if they got their wish.
The New York Times recently highlighted Nielsen data that shows that the average person only watches 17.5 of 189 channels. To some viewers, the ideal situation would be one in which they could just get those 17 or 18 channels and pay for them, instead of large packages with dozens of networks they never turn on.
However, the news source is quick to point out that this wouldn’t actually drive down costs. Regardless of how many channels you get, your service provider still has to pay the same amount for the infrastructure, which is a big part of your bill.
Furthermore, you’re losing most of the value of your cable package if you only get a handful of channels. While there are some networks that you don’t turn to on a regular basis, you still might watch them on occasion or find something you really enjoy.
At the end of the day, the “a la carte” cable strategy might seem great, but it may not be all it’s cracked up to be.