TiVo has unveiled a new $50 streaming stick to take on the likes of Roku and Amazon.
Launched at the Consumer Electronics Show (CES) in Las Vegas, the Stream 4K will go on sale in April for $49.99. It boasts support for thousands of apps via Google Play Store and also includes Google’s Smart Assistant.
The new TiVo streaming stick also includes access to live TV and a DVR via an integration with Sling TV.
It supports 4K and Dolby Vision HDR, and runs on Google’s Android TV platform.
TiVo is entering an already crowded market for streaming devices, but hopes its brand awareness will help it gain a foothold. It has also developed a single guide that brings in all of the content from streaming apps into one place.
The company hopes this will help consumers find what they want to watch easily, allowing them to “flip channels, not apps.”
“With TiVo Stream 4K, we have created a dramatically better experience for viewers who are tired of hunting through apps and interfaces to find the amazing content available through online content providers,” said Dave Shull, President and CEO, TiVo.
The system also comes with a new, smaller version of TiVo’s popular “peanut” shaped remote. It has a dedicated Netflix button, along with a Google Assistant button.