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Never heard of Social Media Day? Here’s what it is and how you can celebrate!

Joe Supan

Jun 25, 2020 — 3 min read

Mashable started the holiday on June 30, 2010, to celebrate social media’s impact on global communication. A decade later, and it’s still going strong.

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These days, every day could be considered Social Media Day. Around 247 million people in the U.S. have at least one social media profile, and they use social media for an average of 75 minutes each day. And while social media has gotten a bad reputation in recent years, it’s important to remember all the positive that comes from our time spent online, too.

That’s what Social Media Day is all about. The holiday is meant to celebrate the global communication and connection that social media fosters, and the unlikely relationships it’s helped build over the past decade. So fire up the Wi-Fi, charge your smartphone and get ready to celebrate the 11th annual Social Media Day. 

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History of Social Media Day

The digital media website Mashable launched Social Media Day all the way back in 2010 as “a way to recognize and celebrate social media’s impact on global communication.” Believe it or not, the event was initially intended to bring people’s digital lives into the real world. Mashable helped organize over 600 meetups around the country on June 30 to help foster a sense of community. 

The events were relatively small the first year, with just over 11K people attending the meetups. At the time, social media was much more of a novelty — Less than half of all Americans used social media daily. That number’s around 72% today.

When Mashable celebrated the first Social Media Day in 2010, Facebook had around 480 million users worldwide compared to over 2.6 billion today; Twitter had a modest 40 million and Instagram wouldn’t even launch for another four months. 

Over the years, Mashable’s holiday has grown from those small meetups into a global phenomenon. Whether it’s in-person happy hours, week-long digital marketing conferences or simply throwing the #SMDay hashtag onto a post, enthusiasts have found increasingly creative ways to celebrate over the years.

Social Media Day became such a phenomenon, Mashable actually abdicated control in 2018. Today, the holiday isn’t run by any one entity, but celebrated worldwide by fans everywhere.

Ways to celebrate

Post on your accounts

Like Halloween and candy, Social Media Day and posting are natural fits. Not sure what to write? There’s no wrong way to post on Social Media Day. Think about the role social media plays in your everyday life, and try to share how it helps connect you to people you might never have met otherwise. Or just share the social media memory that made you laugh the most. Whether sincere or humorous, just make sure to throw a #SMDay into your post! 

Try a new social media platform

There will never be a better time to step outside your social media comfort zone. Mostly a Facebook and Instagram person? Think about finally making that Twitter account. Can’t tell the difference between a TikTok and a Snapchat? Try them both out! There are no wrong answers on Social Media Day.

Attend a virtual meetup 

Unfortunately, the COVID-19 pandemic will keep Social Media Day meetups virtual this year, but that doesn’t mean you can’t still get together with like-minded people. The Social Media Association is hosting their annual event online this year, and Social Media Day San Diego — typically the largest in-person celebration in the country — is also hosting a Virtual Interactive Summit this year with a guest lineup filled with social media experts and influencers. 

You can also follow along with our team on Facebook and Twitter on Social Media Day 2020, and be sure to bookmark our Resource Center for the latest posts.

Joe Supan

Written by:

Joe Supan

Sr. Staff Writer

Joe oversees all things wireless and streaming for Allconnect, from music services to live TV sites. His streaming service reviews are among the most popular articles on the entire site. … Read more