Hulu raises prices on live TV service from $45 to $55

Joe Supan
JS
Joe Supan
Nov 15, 2019
  • Monthly price will go from $45 to $55
  • Goes into effect December 18th, 2019
  • Hulu’s second price hike in 2019

For the second time this year, Hulu raises prices on its live TV streaming service. This time, new and existing customers will see their bill go from $45/mo. to $55/mo. — the largest increase in Hulu’s history.

“The new price better reflects the substantial value of Hulu + Live TV and allows us to continue offering all of the popular live news, sports and entertainment programming included in the plan,” Hulu wrote in a statement.

It’s been a tough month for cord cutters, as PlayStation Vue announced it was throwing in the towel just a few weeks ago. AT&T TV NOW also raised monthly prices on its base plan from $50 to $65 last month.

“We all have to ultimately run a business that can be profitable,” Hulu CEO Randy Freer said at a conference last year.

Research firm MoffettNathanson recently estimated that Hulu + Live TV is the most popular live streaming service with over 2.7 million subscribers. But even with that market lead, Hulu is still hemorrhaging money.

The company is expected to lose $1.5 billion this year and is projected for the same next year. While live TV streaming once looked like a cheaper alternative to cable, the numbers simply haven’t added up for these companies.

Is Hulu + Live TV still a good deal?

When we reviewed Hulu + Live TV in September, we wrote that its excellent channel lineup and 50 hours of DVR storage made it the best live streaming option for most viewers.

But at $55/mo., those perks no longer hold the same sway. FuboTV has a substantially better channel selection at the same price. YouTube TV’s lineup is pretty comparable for $5 less, and it has a much stronger user experience. Sling also provides a solid alternative at only $40/mo. for its Orange + Blue package.

You can see our full reviews on each live TV streaming service below:

The one trump card Hulu does have? Its live TV service includes Hulu on-demand, a $6/mo. value on its own. But if that isn’t a must-have, you should almost certainly switch before this price hike kicks in.

The bottom line

One of the great promises of cord cutting was that customers would no longer be beholden to random price hikes by their TV provider. And while it’s true that Hulu customers are free to cancel their service in response to this latest increase, that’s less appealing when every other service habitually raises prices, too.

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