The latest streaming statistics show 70% of U.S. households with a broadband connection now own at least one streaming device, a new study has found.
These results, released at the Consumer Electronics Show (CES) in Las Vegas, reveal the incredible rise in streaming.
The new streaming statistics found consumers are increasingly turning to smart TVs to stream — 77% of smart TVs owned by U.S. households are now connected to the internet, a big increase from only 62% in 2014.
It comes as all the major streaming players and TV manufacturers reveal their latest products at CES.
Smart TVs are the most common streaming product, according to the results, despite a decline in TV sales.
The Parks Associates study found 90% of U.S. broadband households own at least one television; 50% own at least one smart TV, while 40% own basic televisions only.
The study also found 72% of U.S. broadband households subscribe to at least one OTT streaming service, and 25% of U.S. broadband households purchased a TV in the past 12 months.
However, manufacturers are being forced to rethink TVs in a bid to attract younger buyers, the firm said.
“Overall television ownership is beginning to decline, even as smart TV adoption grows,” Hanich said.
“Millennials and Generation Z collectively represent the largest segment of TV buyers, but their unique demands on the TV are forcing manufacturers to rethink the role and form factor of the TV set.”
At CES, manufacturers have been showing off their streaming services, with many hoping streaming will be the catalyst for consumers to upgrade to the very latest 8K sets.