The labels will be similar in format to the required food nutrition labels we’re all familiar with.
The Federal Communications Commission (FCC) hopes the labels will provide consumers with a more transparent and easier way to shop for internet, “Broadband is an essential service, for everyone, everywhere. Because of this, consumers need to know what they are paying for, and how it compares with other service offerings,” said FCC Chairwoman Jessica Rosenworcel.
“For over 25 years, consumers have enjoyed the convenience of nutrition labels on food products. We’re now requiring internet service providers to display broadband labels for both wireless and wired services. Consumers deserve to get accurate information about price, speed, data allowances, and other terms of service up front.”
ISPs must also list if they participate in the government’s Affordable Connectivity Program.
The FCC says the labels will include the following:
- Providers must display the label – not simply an icon or link to the label – near an associated plan advertisement.
- ISPs must make each customer’s label easily accessible to the customer in their online account portal and provide the label to an existing customer upon request.
- Labels must be machine-readable to enable third parties to collect and aggregate data to create consumer comparison-shopping tools.
- Labels must be accessible to people with disabilities.
- ISPs must show speed and latency.
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Written by:Robin Layton
Editor, Broadband Content
Robin Layton is an editor with Allconnect. She works closely with the content team writers to ensure consumers get a fair and balanced reporting of the state of broadband services to help them understand the pro… Read more
Edited by:Camryn Smith
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