AT&T TV NOW Price Change | Lower by $10 but Drops HBO

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Live TV streaming service, AT&T TV NOW has officially lowered the monthly price of its Plus package by $10. Previously $65/mo., the new $55 Plus plan no longer includes HBO in the channel lineup.

If subscribers are still interested in adding HBO, the premium channel is available as an add-on for an additional $10/mo., which brings the cost of the plan back to the original price of $65.

Why is AT&T TV NOW dropping HBO?

The lineup change may be a result of the upcoming release of HBO Max, a new streaming service that will debut in May 2020. However, the AT&T TV NOW Max plan still includes HBO and additional premium channels for a lofty $80/mo.

On the weekend of April 17, AT&T TV NOW subscribers were notified via email that the Audience Network would also be disappearing from their channel lineup with no price decrease. The plan to remove the network was announced by Chief Content Officer Daniel York.

“We will begin to transition Audience Network from its current approach to support AT&T’s broader original content and marketing focus on the upcoming HBO Max service,” York said in a January statement.

The Audience Network, which focused on music and concerts, will transition into an HBO Max preview channel, teasing the service’s upcoming content.

Since AT&T TV NOW’s debut (back then it was known as DIRECTV NOW), the service has gone through many channel lineup changes, price hikes and decreases. Many subscribers have voiced concerns as to whether or not the changes are for the better or if they’d be better off switching to AT&T TV or perhaps even one of AT&T’s many competitors.

.@ATT @ATTHelp I've been an AT&T customer for over 20 years. I thought AT&T TV Now (digital TV) was supposed to be cheaper than cable? U double the rates, don't ever send a bill, zero phone support, chat wait time an hour long. Also double charged me for 2 months. #scammers
— Kami Knake (@butr) March 27, 2020

@ATTHelp – Hi Valued Customer
Effective May 22, 2020, AT&T AUDIENCE® Network will sunset its linear and streaming broadcasts. We regret any inconvenience.
Thank you for choosing AT&T TV NOW. 🤬🤬😡😡 love the email that I received that I will no longer have service!!!
— Just Me (@Donna_454) April 18, 2020

Some subscribers are no longer sure what they’re paying for and what benefits they’re receiving from the fluctuating streaming service.

I look forward to every blogger writing their, "How is HBO Max different from HBO Now, HBO Go, AT&T TV Now, and AT&T TV?" pieces.

The answer is only one has the Friends reunion special, and even that's not coming next month.
— Julia Alexander (@loudmouthjulia) April 21, 2020

Lmao wtf is @ATT doing. You have at&t tv, at&t tv now (formerly direct tv now), AT&T watch tv, and the soon to launch HBO Max, You sti hace legacy Uverse TV services, plus you have Direct TV. What a convoluted mess, none of them offer user friendly experience
— Fernando Antonio (@FeelTheFern07) January 25, 2020

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