Many were wondering what Dish Network dish TV would do with Blockbuster video after the purchase. Well, one idea quickly came to surface and has already been put into place by Dish Network.
The assumption that Dish Network would somehow loop customers into a bi-company experience was a no-brainer. We just didn’t know how they would do it. The Boston Herald recently posted a story about the first steps into satellite TV and home movie rentals. According to the Herald, “Dish Network said Thursday that new customers who sign up for its satellite television service through Aug. 10 will receive three months of free Blockbuster by Mail DVDs. The offer includes access to 100,000 movies, TV shows and games that can be exchanged by mail or at Blockbuster stores. The offer includes Blu-ray movies and new releases that Blockbuster gets 28 days earlier than Netflix and Redbox.”
Having a four week head start on the movie rental competition is pretty solid no matter how you look at it. Now we’ll just wait to see how well the promotion goes.