Everyone looking into Verizon bundles is likely seeing a few news items mixed in with their results today. There’s a more product oriented story floating around focused on Verizon FiOS. However, there’s another story about Verizon’s beloved advertising symbol, “Test Man”.
First, Connected Planet reports Verizon FiOS is increasing the size of its On Demand library to “about 24,000″ titles. Apparently, there will be 15,000 additional free titles and almost 4,000 will be available in HD. Plans were also announced to try and sign several more content providers to the ever expanding On Demand library in the coming months.
Then, TV Week posted a story about what ever happened to “Test Man”. For years, Verizon bundles and cell service were synonymous with, “Can you hear me now?” Everyone immediately recognized the jacketed, bespectacled “network guy” as the symbol of Verizon’s sturdy, reliable service. But, as the TV Week article points out, he seems to have been replaced by lightning bolts and radio wave towers.
Well, Verizon has come out and said he didn’t get the axe. According to TV Week, “Test Man” is still under contract, but he’s all but served his purpose. Verizon is thought to be reliable and “Can you hear me now?” was a big part of that campaign. Now, Verizon is all about speed and the lightning does a good job capturing that image.